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Team Spotlight Series: Meet Dec!

Team Spotlight Series: Meet Dec!

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At 21 Degrees Digital, our team comprises a dynamic blend of creative talents and marketing enthusiasts, deeply devoted to the world of digital marketing. Allow us to introduce you to our exceptional team members through our ‘Team Spotlight Series’. Today, we get up close and personal with our PPC Account Executive, Dec van Riel!

Team Spotlight Series: Meet Dec!

What is your role at 21 Degrees Digital and what does your day-to-day look like?

My role is PPC Executive. 

My day-to-day involves setting up and optimising pay-per-click campaigns, crafting compelling ad copy, and analysing performance metrics to improve ROI. 

I also create strategies for my accounts, work closely with the SEO department, and am 1 half of the offices team activities planning committee! 

What is your favourite tool you use at work and why?

Google Ads Editor App.

It’s so fast because it works offline then posts all changes at once. Can also see lots of data on one screen, which you can’t do in Google Ads in the browser.

How long have you been a part of the team, and what initially drew you to 21 Degrees?

2 years today!

The job role sounded interesting and I wanted to learn a specialised skill. The Directors handled my interview and onboarding so well, I knew I was in the right place!

What has been your biggest win?

Getting great results on my first account that I’ve managed independently. 

What's your favourite platform to run ads on and why?

Google ads. It’s the biggest search engine in the world, ads are easy and clear to manage, and there is a lot of data available to you. 

What did you do before you joined the team at 21 Degrees?

I worked in retail and was a ski instructor.

What are some of your interests outside of work?

Playing guitar, music production, skiing, climbing.

If you had to put one song on repeat in the office, what would it be?

Dragonball – McFly

Share a meme or GIF that represents your typical workday or mood at the office

Team Spotlight Series: Meet Dec!

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