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Team Spotlight Series: Meet James!

Team Spotlight Series: Meet James!

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At 21 Degrees Digital, our team comprises a dynamic blend of creative talents and marketing enthusiasts, deeply devoted to the world of digital marketing. Allow us to introduce you to our exceptional team members through our ‘Team Spotlight Series’. Today, we get up close and personal with our Senior PPC Account Manager, James Bancroft!

Team Spotlight Series: Meet James!

What is your role at 21 Degrees Digital and what does your day-to-day look like?

I am a Senior PPC Account Manager at 21 Degrees Digital. 

I usually start with a quick check in on all accounts to check results are in a good place and there are no issues or errors. I then plan my day out, booking in tasks around meetings etc. At 10:15 we then have a quick PPC team meeting to run through the tasks for the day and any tasks that Dec or Colette have had issues with, or need support with. From there, it’s meetings, emails and a lot of Google Ads Manager.

What is your favourite tool you use at work and why?

I don’t use it every day, but I love using Meta Ads Library to take a look at what other businesses are running in the Meta Ads. It’s a lot of fun, and always interesting to see what big companies like McDonald’s & Nike are doing, as well as more digitally focused companies like Gym Shark and MyProtein.

How long have you been a part of the team, and what initially drew you to 21 Degrees?

I joined 21 Degrees in September 2022, so I’ve been here nearly 18 months!

After initially enjoying my previous job, I began to feel frustrated and I don’t think it fit my personality or energy. So I was looking for a company that was fun, exciting and that didn’t take itself too seriously; that’s what drew me to 21 Degrees and that’s exactly what I got with the great team here.

What has been your biggest win?

I’m really proud of the growth of Dec & Colette, both as people and their PPC skill. Dec began as an apprentice and is now great across all of the ad platforms. He’s also grown so much in confidence, both in his ability as a PPCer and with managing clients. Colette has gone from knowing little directly about PPC to having a great knowledge of the platforms and challenging the way we do things in such a short space of time.

What's your favourite platform to run ads on and why?

Google Ads. It has the easiest flow of any of the platforms. I love running Meta ads because there’s an increased level of creativity with it usually involving a video or image as well as text, but the speed and UX really frustrate me. I won’t even start on LinkedIn…

What did you do before you joined the team at 21 Degrees?

I began my professional career managing an escape room in Newcastle called EXIT Newcastle. It was my first job out of Uni and I helped it grow to have 2 locations and over 10 staff. I also took on responsibility for the marketing there, which is where my love for PPC began, and I even designed and built the website.

From there I got the opportunity to work for Tetrosyl, a family-run company famous for brands like T-Cut and CarPlan. To be honest, I wasn’t entirely qualified for the job, but I will be forever grateful to Jon who took a chance on me. I went from spending £500.00 a month across Google & Meta Ads at EXIT to spending nearly £40k a month across Amazon, Google, Meta & eBay ads in support of the eCommerce team.

What are some of your interests outside of work?

I’m a big reader, I usually have 1 fiction and 1 non-fiction going at the same time. I also love to cook and usually spend my Sundays preparing a big meal for dinner.

If you had to put one song on repeat in the office, what would it be?

Thug Lovin – JaRule & Bobby Brown. I can never get it out of my head.

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