The Pros and Cons of Advertising on Facebook

Facebook – we’ve all had an account at one point, whether it is still your most used social media page is another story. Facebook is one of the earliest social media platforms and is used today by billions. Created in 2004, the social media and networking site can be accessed from practically every device, allowing […]

Pros and Cons of Advertising on LinkedIn

LinkedIn (Est 2003) provides an online space for professional networking and career development. The site houses over 740 million members, many of whom are job seekers uploading their CV or recruiters searching for potential employees through job advertisements. The site can also be used to make connections with other professionals working in the same field. […]

The Pros and Cons of Advertising on TikTok

TikTok (est 2016) gained rapid popularity during the pandemic when younger audiences flocked to the app looking to express themselves. The FYP (For You Page) on TikTok tailors the content for the individual user based on their previous interactions with content on the app. Taking inspiration from Musical.ly and Vine, TikTok allows content creators to […]