BAR_DEFIANCE
Defiance is a unique venue that operates as a barbers by day and a bar by night, boasting a luxurious interior, lavish cocktails and music till the early hours from some of Leeds’ hottest DJ’s’. Situated in the heart of the city, Defiance is in a prime location for the busy nightlife of Leeds.
However, Defiance’s branding was non-existent when they came to us, therefore we had to craft an identity for them. We combined the rebellious nature of their brand with a sophistication that befitted the venue.
Defy the norm, defy the rules, drink the Defiance way.
BRANDING_ WITH A BITE
Playing off their rebellious brand values, we needed to create a brand with a bite. Implemented through the various textures, imagery and tone of voice, with the black and gold providing the elegance and sophistication. We toned back the more aggressive language and focused on creating a playful voice to the brand. Hosting weekly events and live music, the artworks need to reflect this lively atmosphere and youthful audience.
OTHER_CASE STUDIES
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21 DEGREES DIGITAL Ltd.
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