EN VOGUE_WATCHES & FINE DIAMONDS
En Vogue is a high-end watch and jewellery brand that specialises in second-hand watches and fine diamonds. Their previous branding did not reflect the luxury market or products they offer, therefore we decided a complete re-brand was in order, to help them communicate better with their customers and reach a more relevant target market.
We crafted a new brand mark that is sleek and professional, but most importantly elevates EnVogue into a modern brand that customers will trust with their money. Scrapping the diamond icon and adding subtle dial elements has created a unique and stylish logo. Accompanied by a detailed brand deck giving direction on the choice of imagery, layout, tone of voice, and advice on how to use the assets on social media, so that they can effectivley target the right audience.
A MASCULINE BRAND_IN 2022
Primarily the aim was to make sure the brand established itself rightly in the high end market, appealing to the professional and luxury buyers. More specifically at male working professionals over the age of 20 years old. This is not ignoring the female market, but for the style of watches EnVogue sell and our analytics of the market, we decided this was the best audience for their brand.
However we were conscious of avoiding the stigma of exclusively upper class, wealthy men, focusing on the luxurious elements and professionals who have worked hard to be able to afford these watches.
TIME_ FOR A TRIM
People come to EnVogue to purchase luxury products that make them look smart and feel confidence in their appearance. To create brand awareness we devised a campaign that mirrors this sentiment, but also in an environment that would specifically reach the male target audience.
We created and released a mens EnVogue hair product selection, whilst also partnering with some mens barber shops that agreed to use the products and advertise the brand. A natural collaboration that engaged the target audience rather than just advertising to them through paid ads etc. This in turn provided content for posters, social media, magazine ads etc. Whilst also branching out into another sector and bringing in alternative income.
OTHER_CASE STUDIES
© ALL RIGHTS RESERVED 2022.
21 DEGREES DIGITAL Ltd.
Sign up for nuggets of inspiration and news straight into your inbox.
