PPL offer a proactive and personal approach to lettings, working closely with landlords, tenants and investors. Therefore it was key to mirror this in their branding and touch points, with a personal but professional feel to their copy.

PPL’s social feed is a great example of how the correct use of colour can really create a positive impression. Quite often a property agency’s social feed can be dull and boring however, this is not the case with PPL’s social media channels, which
due to the new branding, now come across as vibrant and engaging.

It was also important that we didn’t compromise the professional aspect of PPL’s business in order to attract the right target audience. Creating the right tone of voice had a big part to play in this.