Re_Work

Re:Work is an incredible social enterprise based in Leeds, specialising in the reclaiming and reselling of office furniture that otherwise would be destined for landfill. When 21 Degrees were approached it was to improve the rankings of the site and increase revenue.
Over the course of the two years we’ve been working for Re:Work we have overseen a site migration, improved the on page copy, conducted extensive keyword research and keyword mapping and conduct a tech SEO audit which has culminated in a huge increase in rankings and conversions.

The_Project

  • Rank on the first page for terms that would reflect buying/selling second hand furniture
  • Generate more Traffic to the site and become more visible as a company in the Yorkshire area.
  • Increase leads to the company through all channels (calls, web enquiries, web basket orders & showroom visits) more visible as a company in the Yorkshire area.
  • Have a bigger digital presence and to increase websites authority.

The_Process

Ongoing SEO Work

  • Fixed technical errors and warnings on the site to improve ‘Site Health’
  • Built up backlinks to increase ‘Authority Score’
  • Conducted Extensive Keyword Research for the creation of optimised copy, based on these keywords
  • Add to Director listings and a so to ensure consistency in their Name, Address & Phone Number across the web, including in existing Directory listings
  • Build new pages of rich optimised content that are relevant to an end users search criteria
  • Submit new site map to Google

Full Site Migration

  • Ensured all pages were correctly re-directed
  • Worked closely with developer to create a hierarchical structure that made sense for SEO
  • Keyword Mapped the new Website
  • Worked on technical & On-Page fixes

The_Results

  • Rank on the first page for terms that would reflect buying/selling second hand furniture.
  • Generate more Traffic to the site and become more visible as a company in the Yorkshire area.
  • Increase leads to the company through all channels (Calls, web enquiries, web basket orders & showroom visits) more visible as a company in the Yorkshire area.
  • Have a bigger digital presence and to increase websites authority.

Ranking_Distribution

At the end of june, 68 terms were ranking in the top 3 of search results as compared to the year before, when only 19 terms appeared in this position

Visibility & Estimated Traffic

The visibility & estimated traffic of tracked keywords has risen sharply in the past 6 months, as the keywords that we’ve made progress with have been more valuable keywords that have higher search volumes.

Average_ Keyword Position

The average position of all key terms has improved in ranking from an average of 65 (page 6) to an average of 25 (page 2), since the start of 2021.

Web_Traffic

147%

Visits to the site on a month basis are constantly increasing and up 147% just in july from the previous month

504%

Average visit duration and amount of pages viewed on the site are also up with users spending on average 8 minutes 19 seconds on the re-work site, up 504%

“I f*****g LOVE you guys!”

Caroline Wherritt

CEO, RE-WORK Furniture

OTHER_CASE STUDIES

  • AMAZONIA

    LUXURY TWIST ON SUSTAINABILITY
    IN THE HEART OF LONDON
    _____

    BRANDING / PACKAGING / EXPERIENTIAL DESIGN
  • TOWNHOUSE

    LUXURY TWIST ON SUSTAINABILITY
    IN THE HEART OF LONDON
    _____

    BRANDING / PACKAGING / EXPERIENTIAL DESIGN
  • TOWNHOUSE

    LUXURY TWIST ON SUSTAINABILITY
    IN THE HEART OF LONDON
    _____

    BRANDING / PACKAGING / EXPERIENTIAL DESIGN
  • TOWNHOUSE

    LUXURY TWIST ON SUSTAINABILITY
    IN THE HEART OF LONDON
    _____

    BRANDING / PACKAGING / EXPERIENTIAL DESIGN