CLEANS is a luxury fashion brand making high-quality sneakers that help preserve our planet.
Creating a range of video content to launch the brand from scratch with only the brand identity & 3 products.
We produced a campaign video which was shot in Cornwall with 2 fashion models using both a drone & a camera operator. We focused on the company’s sustainability value as their trainers are made of recycled plastic material. It was very important that we portrayed the message that every trainer purchased will lead to the planting of a tree.
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