Their website was cluttered, dated and felt disconnected from who they are as a company. We started the project by stripping back the unnecessary details and keeping only the essential information, in order to streamline the navigation and create a bespoke customer journey. It was important to Focus that they didn’t come across as a corporate giant, so we fashioned an identity that was professional, but approachable. We focused on natural elements throughout their design and created a personal journey to the recruiter they would be dealing with.