Reimagine the boundaries of a ski brand.

SQI with a Q, is here to build an inclusive & accessible hybrid skiwear/ streetwear brand that blurs the lines between piste-and-pavement, to meet the changing needs of a modern-day consumer market.

As a company looking to establish themselves, SQI needed a website that expressed who they were as a brand and simultaneously showcased their new Elements Range (High performance, winter jackets), which were set to be released two months later.

Sustainability plays a fundamental role in who SQI are as a brand. If no action is taken against climate change, skiing will cease to exist which is why SQI use 100% recycled materials in their Elements Range.

With this in mind we created a website that showcased sustainability through innovation. Crafting the website around a tech led, clean design, whilst keeping an urban, sporty aesthetic in line with SQI’s brand and target demographic.