Influencer Marketing: The Best and Worst of it

Over the years influencer marketing has become a prominent marketing strategy used by a variety of brands, but what is it and is it effective? Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day, content-driven marketing campaign. Whilst influencer marketing […]

Some Of Our Favourite Innovative Marketing Campaigns

What comes to mind someone mentions the term ‘marketing’? Some people may think of mindlessly analysing statistics in a stuffy office. Others might think of a boardroom of high-powered individuals in suits, meticulously devising new ways to trick consumers into making them more money. Whilst these assumptions may not be completely unfounded, the world of […]

What is your website actually doing for your business?

A lot of businesses that we come across do not know what impact their website is having on their business and just see it as a tick box exercise. So many sites we look at have minimal traffic, don’t rank for many keywords in Google and have a low authority score. In these cases, what […]

How to tell if your agency is plain $#*!

There is nothing I like more than signing a client who has had a terrible experience with their previous agency. I’m dead serious because the quality of our service is awesome. Yes, I’m biased, but I’ve had many customers tell us this. As a result, if the customer has had a poor experience, we will […]

5 Tips to Make you a Better Copywriter

How to Make your Copy Convert! Writing compelling copy isn’t easy. You’ve got to capture the attention of your audience, providing them with a unique experience in exchange for their time. Simultaneously your copy usually needs to encourage your reader to complete a desired action (e.g. making a purchase from your website or signing up […]

Understanding how we create a digital strategy for our clients

The purpose of creating a great digital strategy is simple – to improve business performance. This can be in many forms such as increased brand awareness or attracting more leads to your business, in the most cost-effective way. You can spend lots of money on other forms of advertising, like The Local Directory leaflets & […]

The Pros and Cons of Advertising on Facebook

Facebook – we’ve all had an account at one point, whether it is still your most used social media page is another story. Facebook is one of the earliest social media platforms and is used today by billions. Created in 2004, the social media and networking site can be accessed from practically every device, allowing […]

Pros and Cons of Advertising on LinkedIn

LinkedIn (Est 2003) provides an online space for professional networking and career development. The site houses over 740 million members, many of whom are job seekers uploading their CV or recruiters searching for potential employees through job advertisements. The site can also be used to make connections with other professionals working in the same field. […]

The Pros and Cons of Advertising on TikTok

TikTok (est 2016) gained rapid popularity during the pandemic when younger audiences flocked to the app looking to express themselves. The FYP (For You Page) on TikTok tailors the content for the individual user based on their previous interactions with content on the app. Taking inspiration from Musical.ly and Vine, TikTok allows content creators to […]