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3 Beginner Tools to Help Improve Your Paid Advertising & PPC

3 Beginner Tools to Help Improve Your Paid Advertising & PPC

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We know, we get it. Paid advertising can be hard.

When you don’t get a certain Leeds-based PPC agency to sort it all for you, it can be extremely difficult to create, run and manage your paid advertising campaigns to a good, ROI-generating standard.

It’s important to take advantage of every tool at your disposal, to make it as easy as possible for you. Here are 3 beginner ones that could help take it to the next level.

1. Google Keyword Planner

3 Beginner Tools to Help Improve Your Paid Advertising & PPC

A simple one, and perhaps already known by most, but it’s worth re-iterating for those who don’t. This is Google’s free tool that takes an inputted word or phrase, or a URL, and gives you a list of common related search terms, and a bunch of other metrics, such as average volumes.

Why Should You Use It?

  • It allows you to see the most popular ways that people search for something
  • It provides insights into how much a click for a particular keyword will cost
  • It gives ideas of other keywords that can be used
  • It includes a metric of how high the competition is, showing terms competitors might have missed
  • It’s free and easy to use, meaning any beginner can use it


Our Favourite Tips

  • When looking through keyword results, take note of the words and phrases that appear that you DON’T want to show for. You can add these as negatives to your campaign to save money on un-related traffic
  • Combine the given search volume and average cost per click with your average click-through rate, to calculate how many clicks you can get for what cost. This can then inform the expected number of conversions, and therefore, ROI.

2. ChatGPT & MidJourney

Oh yes, very original, a marketing agency preaching why AI is amazing and ‘why you should be using it’. Yes, again, we know. However, annoying as it may be, AI is pretty powerful, and yes you probably should be using it.

One of the biggest time sucks in creating a paid advertising campaign is creating the content, especially if you don’t have a lot of experience. Two of our favourites to use are ChatGPT (obviously), and MidJourney. 

(The below image was made entirely on MidJourney in 5 minutes)

3 Beginner Tools to Help Improve Your Paid Advertising & PPC

For social ads, this could be image and video creation, for Google ads, it could be writing engaging headlines and descriptions. These AI tools give you content that can either be copied and pasted into your campaigns, or at the very least give you some inspiration and a different angle to approach from. Invaluable when you’ve been staring at the same 4 words for an hour.

Why Should You Use It?

  • Save a huge amount of time on a difficult part of the creation process
  • Get inspiration from wacky AI fumbles
  • Opens up the possibilities of A/B testing lots of creative variations
  • Easily overcome creative blocks


Our Favourite Tips

  • If you want something specific, make your prompts specific. Sometimes broad instructions can lead to great stuff, but if you know what you want, don’t be shy
  • Experiment with prompts you might not have thought about. For example, asking ChatGPT for a rousing speech on the importance of hairdressing could lead you to some cutting-edge ad copy

3. Facebook Ads Library

3 Beginner Tools to Help Improve Your Paid Advertising & PPC

We as marketers have all stumbled upon an ad that we love, admired its genius and thought about how we could do something similar. Now you don’t have to rely on the algorithm to show you a great ad.

Easy and simple to use, this tool gives you the chance to see an ad that a given company is currently running on Facebook. Another one to use for inspiration, to overcome your creative block, and pick up some tips from the biggest brands in the world. You can have a peek at what the likes of Apple, McDonalds, and many more are up to, too!

Coming in with an analytical mindset can be helpful here, as you should try to decipher what exactly it is about these adverts that make them good. Perhaps it’s the composition of the video shots, the style of the overlays in the image, the choice of music used, and so on. So much can be learned just from observation.

Why Should You Use It?

  • Take advantage of a massive collection of a wide variety of Facebook ads content that can give you new ideas, inspiration, and motivation
  • Get ahead of competitors who aren’t observing the landscape of content
  • See the ads in their correct format, on command, without waiting to be shown
  • Great for beginners who don’t know what type of ad content they should be running


Our Favourite Tips

  • Specifically look for big brands in your sector/industry, and take note of what they do, the style of content used, and how they portray their brand. It could give valuable insights
  • Pay just as much attention to what people are not doing, they could be missing a trick that you could tap into, and it could give you the chance to stand out from the crowd

Whether you’re a beginner or an experienced marketer, leveraging the right PPC tools can lead to improved ROI. These 3 are a great place to get started on the road to a more optimised, less stressful, and easier marketing workflow!

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