A lot of businesses that we come across do not know what impact their website is having on their business and just see it as a tick box exercise.
So many sites we look at have minimal traffic, don’t rank for many keywords in Google and have a low authority score. In these cases, what is the purpose of that website? Quite simply, there isn’t one!
Before getting into why nobody is visiting your website, the purpose of your website would need to be established. There are many types of websites, and each have different purposes. These include landing pages, brochure sites, SEO optimised sites and e-commerce sites.
- Landing pages are single pages for more simple businesses and very useful for sending traffic to, from Pay Per Click (PPC) campaigns.
- A brochure site is in effect a digital version of a brochure and is a great way of showing off your business and the work you have done previously, encouraging people to contact your company via a lead form or by phone/email.
- SEO optimised sites focus on increasing your websites visibility, and that means more traffic and more opportunities to convert prospects into customers. You can have an SEO optimised landing page, brochure site or e-commerce site.
- Ecommerce sites are focused on selling your products/services online, allowing payments and delivery options.
Depending on the nature of your business and what you are wanting to achieve you would choose from one of these options. Do you have a website that reflects the nature of your business, or is one of the other options more appropriate?
From here you need to try to establish why nobody is coming to your website, why you are not ranking for any keywords and why you don’t have an authority score. There are numerous reasons for this. Just some of the reasons include; your site is not secured by an SSL Certificate, you have not submitted a Site Map to Google, you don’t have many words on each page, you have slow load speed, you don’t have many backlinks to other websites… and the list goes on. This is where our expertise comes into play and exactly what we aim to clarify in our Digital Health Checks.
Our mission is to provide ‘transparent & creative digital solutions’ and so we feel it is our duty to explain what can seem daunting, in a simple way for you to understand and therefore make a more informed choice on the direction of your website.
If you would like to see what impact YOUR website has on your business then please get in touch for our completely free, no obligation Digital Health Check. This report will answer the questions posed in this blog like; what traffic is coming to your site, what keywords you rank for, what your authority score is and will also look into how you compare to your competitors. An invaluable report, and whatever you decide to do from that point, you will walk away with something of value to you.